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Monday, October 6, 2008

Why Quik Trip is my new enemy...

So I'm standing at the gas station and I notice the ad panel atop the pump. It's got a photo of a giant sticky cinnamon roll with the oh-so-clever slogan...

"Because you have all day to burn it off."

This annoyed me to no end, mostly because I was on my way home from sweating my buns off with kicks and runs and all manner of Mendy workout goodness. I've just wrapped up a couple of weeks where I thought I had a great ratio of calories in/calories out and still didn't see the scale move much. If I had gotten a sticky roll, I might as well just adhere it onto my hips because that's where it would be hanging out for a while. One roll per day x seven days per week = *ugh*

With marketing like this, is there any wonder why obesity is such an epidemic in the US?

Now I'll hop off the soapbox and use it for some tricep work. :)

3 comments:

Kelly said...

Ooooooooohhhhhhhhhhh!!!! I just noticed that same ad a few days ago @ the pump. QT cinnamon rolls are one of my weaknesses and I almost caved to their persuasive advertising that day...but, then remembered that I work to dang hard to let it all go for one sweet & tasty moment. So, I moved on.

Mendy said...

Wow, I am so amazed with your new minds and attitudes.

That marketing is so clever though. It is sad, I mean really sad. I sometimes find myself rationalizing like this on Saturdays. I will say," hey, I ran 14 miles today so I can eat that pizza." The truth is that after a long long run my body really craves healthy carbs, protein and potassium. What is so sad about the cinnamon roll marketing is they leave out the obvious next line that should say..."but remember you will have a short lived sugar high followed by a slump of no energy and then you will over eat at lunch time... and the cycle will continue".

Rolanda said...

I love that "obvious next line", they should put up a public service announcement that says that, or a commercial. I think I will write that one down and keep it with me, because truer words have never been spoken. And as for QT, I love splurging on a diet coke every now and then, but have you seen how many calories are in those iced coffee drinkes? yikes!